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THE PSYCHOLOGY OF FOOD CHOICE

Richard Shepherd (Institute of Food Research, Reading)

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 1 March 1990

1166

Abstract

At the Institute of Food Research in Reading a new Department of Food Acceptability was formed in April 1989. This includes sections investigating sensory responses to foods, food appearance and flavour chemistry. There is also a section devoted to investigating the reasons for people's choice of foods, that is, the psychology of food choice.

Citation

Shepherd, R. (1990), "THE PSYCHOLOGY OF FOOD CHOICE", Nutrition & Food Science, Vol. 90 No. 3, pp. 2-4. https://doi.org/10.1108/eb059291

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited

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