In the course of a casual class discussion a little over a year ago I was somewhat surprised to find that I was wrong in assuming that most people shared my enjoyment of the traditional cooked English breakfast. I was outnumbered by about five to one. I found this hard to believe and was inclined to think that that class was exceptional. I seized the opportunity to provide a worthwhile occupation for the tail‐end of term for my fifth form group who had finished ‘O’ level exams by giving them some idea of market research techniques in the form of a survey of the eating habits of the school.
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