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AIEST 2006 — report on workshop 3: Marketing tactics

Claude Origet du Cluzeau (C.O.C. Conseil 9, Avenue Ducis 92500 Rueil‐Malmaison )

Tourism Review

ISSN: 1660-5373

Article publication date: 1 March 2006



A tactic can be considered as a way to implement a strategy and fulfil its objectives; in terms of marketing, it is an actual fact of promotion, pricing, branding or distribution, meant to bring to reality the pursued goals.


Origet du Cluzeau, C. (2006), "AIEST 2006 — report on workshop 3: Marketing tactics", Tourism Review, Vol. 61 No. 3, pp. 35-35.



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