AIEST 2006 — report on workshop 3: Marketing tactics
Claude Origet du Cluzeau
(C.O.C. Conseil 9, Avenue Ducis 92500 Rueil‐Malmaison )
165
Abstract
A tactic can be considered as a way to implement a strategy and fulfil its objectives; in terms of marketing, it is an actual fact of promotion, pricing, branding or distribution, meant to bring to reality the pursued goals.
Citation
Origet du Cluzeau, C. (2006), "AIEST 2006 — report on workshop 3: Marketing tactics", Tourism Review, Vol. 61 No. 3, pp. 35-35. https://doi.org/10.1108/eb058480
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited