AIEST 2006 — report on workshop 1: New concepts for tourism marketing
Rico Maggi
(IRE Universita della Svizzera Italians Via Maderno 24 C.P. 4361 6904 Lugano Switzerland)
137
Abstract
In this session, chaired by Prof. Egon Smeral, four papers have been presented, all concentrating on new instruments for improving marketing in tourism.
Citation
Maggi, R. (2006), "AIEST 2006 — report on workshop 1: New concepts for tourism marketing", Tourism Review, Vol. 61 No. 3, pp. 32-32. https://doi.org/10.1108/eb058478
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited