This reflection was based on my post‐doctorate thesis from June 2003 at the School of Arts and Communication of São Paulo University, published as: “Entertainment — an open criticism” (São Paulo: Senac, 2003). The main issues discussed on this text are about culture, entertainment and particularly about the new technologies that influence both. The main point of this reflection is how culture and entertainment, processed by new information technologies and telecommunications, inserted in the complexity of the globalization and in the core of the post‐industrial societies, are influencing society as a whole.
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