Web‐based national tourism promotion in the Mediterranean area
Article publication date: 1 January 2005
The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.
Kozak, M., Bigné, E. and Andreu, L. (2005), "Web‐based national tourism promotion in the Mediterranean area", Tourism Review, Vol. 60 No. 1, pp. 6-11. https://doi.org/10.1108/eb058447
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