Web‐based national tourism promotion in the Mediterranean area
Metin Kozak
(Mugla University, School of Tourism and Hotel Management, 48170, Mugla, Turkey )
Enrique Bigné
(University of Valencia, Faculty of Economy, Department of Marketing, Avda. dels Tarongers s/n, 46022 Valencia, Spain)
Luisa Andreu
(University of Valencia, Faculty of Economy, Department of Marketing, Avda. dels Tarongers s/n, 46022 Valencia, Spain)
866
Abstract
The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.
Keywords
Citation
Kozak, M., Bigné, E. and Andreu, L. (2005), "Web‐based national tourism promotion in the Mediterranean area", Tourism Review, Vol. 60 No. 1, pp. 6-11. https://doi.org/10.1108/eb058447
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited