Small is still beautiful: Tourist Trade SME's a rich innovating ground
Article publication date: 1 April 2004
The tourism industry is a fractured industry in light of the number of small and medium sized companies that forms it. These SME are led by entrepreneurs who have unlimited innovative abilities. These progressive companies lead the tourism industry throughout the world. This paper's objective is to increase awareness of the role of these SME in the development of tourism everywhere, and to foresee strategies of aid and support in line with their innovative abilities. This should benefit all the partners involved in the national and international tourism industry.
Coglievina, C. (2004), "Small is still beautiful: Tourist Trade SME's a rich innovating ground", Tourism Review, Vol. 59 No. 4, pp. 37-41. https://doi.org/10.1108/eb058446
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