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How is tourist data information transferred into the small business decision process? How useful is acquiring the “Big Picture”?

Michael Riley (Professor School of Management University of Surrey Guildford GU2 7XH United Kingdom)
Edith Szivas (Senior Lecturer in Tourism School of Management University of Surrey Guildford GU2 7XH United Kingdom)

Tourism Review

ISSN: 1660-5373

Article publication date: 1 March 2004

212

Abstract

The paper addresses the relationship between a tourism authority and micro‐tourism businesses in terms of information access and use. The background is the commonly found dysfunction between the strategic intentions of a locality and small business performance. Information seeking is examined theoretically through its relationship to human capital. Given the evidence of entrance to the industry from outside it, it was thought that lack of tourism training would influence information seeking. The study confirmed the low levels of human capital, a modest interest in the larger picture but no evidence of the impact on decision‐making. The study also raises the issue of whether the use of the Internet separates small businesses from the regional tourism strategy.

Citation

Riley, M. and Szivas, E. (2004), "How is tourist data information transferred into the small business decision process? How useful is acquiring the “Big Picture”?", Tourism Review, Vol. 59 No. 3, pp. 26-32. https://doi.org/10.1108/eb058440

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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