Is VFR an independent target group? The case of Switzerland
Article publication date: 1 April 2003
This paper makes a contribution to the exploration of the travel type “Visiting friends and relatives (VFR)”, which is a relatively new field of research. The demarcation and the differences between VFR and other types of trip are the focus of attention of this study. Thus the research goal is to delineate the linking up of VFR with other travel types. Using data from an extensive and representative travel survey covering 2,000 households and more than 11,000 trips, this study found that about one third of the Swiss VFR travelers use commercial accommodation. Although researchers have found in other studies, that VFR type travelers tend on spending more money on meals and catering this could not be confirmed. It was also found that VFR travelers do not have a higher duration of holidays than other travelers. Besides this study determines that VFR is a truly independent travel type. Therefore it has to be looked at separately and not in connection with other travel types.
Müri, F. and Sägesser, A. (2003), "Is VFR an independent target group? The case of Switzerland", Tourism Review, Vol. 58 No. 4, pp. 28-34. https://doi.org/10.1108/eb058421
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