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Influence of an event on a destination's image — The case of the annual meeting of the World Economic Forum (WEF) in Davos/Switzerland

Rolf A. Erfurt (Institute for Public Services and Tourism University of St. Gallen Varnbüelstrasse 19 CH‐9000 St. Gallen Switzerland)
Julia Johnsen (Institute for Public Services and Tourism University of St. Gallen Varnbüelstrasse 19 CH‐9000 St. Gallen Switzerland)

Tourism Review

ISSN: 1660-5373

Article publication date: 1 April 2003

2111

Abstract

Events, conventions and other meetings are one of the fastest growing sectors within the tourism industry. For many destinations events provide a large number of tourists and a high public exposure through an extensive media coverage. This paper draws its focus on the image of an event and its influence on the image of a destination. The results show that an event has an influence on a traveller's image of the destination, most notably for travellers living close to the destination. It is also shown that the image of those travellers who have a prior experience with the destination are less affected by the event. The results can be used by destination managers to improve the image benefit of events through a better selection of events and to improve the competitive position of the destination by a selective communication of the positive aspects of the event to particular target groups.

Keywords

Citation

Erfurt, R.A. and Johnsen, J. (2003), "Influence of an event on a destination's image — The case of the annual meeting of the World Economic Forum (WEF) in Davos/Switzerland", Tourism Review, Vol. 58 No. 4, pp. 21-27. https://doi.org/10.1108/eb058420

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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