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Destination “Deutsche Nationalparke” als touristische marke

T. Hannemann (München Institut fur Wirtschaftsgeographie Ludwig‐Maximilians‐Universität München Ludwigstraße 28 D‐80539 München)
H. Job (H. Job, Trier und München Institut fur Wirtschaftsgeographie Ludwig‐Maximilians‐Universität München Ludwigstraße 28 D‐80539 München)

Tourism Review

ISSN: 1660-5373

Article publication date: 1 February 2003

985

Abstract

National parks are trademarks for unspoilt landscape and authentic nature experience, a quality which is one of the most important competition factors in tourism and which does comply with today's most popular trends in tourism. But up to now the surrounding tourism regions do not use the attraction value of German national parks for their destination marketing. In 2002, the UN‐Year of Ecotourism and the national tourism campain for Germany's natural heritage, made the tourism sector aware of national parks. The situation analysis carried out in German national park regions revealed, that national parks in traditional destinations only play a secondary role, while they are paramount idea for marketing in underdeveloped regions with still modest tourist infrastructure. On the other hand there are medium or even higher developed destinations where national parks are playing a quite dominant role in tourism. The different types of national park regions require different strategies of destination management. As one strategy a corporate identity and policy for creating and establishing a touristic brand “German National Parks” is proposed.

Keywords

Citation

Hannemann, T. and Job, H. (2003), "Destination “Deutsche Nationalparke” als touristische marke", Tourism Review, Vol. 58 No. 2, pp. 6-17. https://doi.org/10.1108/eb058404

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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