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Review of the concept of travel typologies: The case of Switzerland

Luca Graf (Manager Route Development Europe, SWISS International Air Lines Ltd. BSLCRX/NRE P.O. Box CH—4002 Basel)
Christine Ossig (Senior Consultant, Roland Berger Strategy Consultants Arabellastr. 33 D‐81925 Munich)

Tourism Review

ISSN: 1660-5373

Article publication date: 1 April 2002



The study aims at reviewing the concept of travel typologies. For this purpose the two determination factors explaining travel behavior, motivation and destination choice, are chosen to verify the validity of travel typologies. The study is based on an extensive and representative travel survey covering almost 2,000 households and more than 12,000 trips within Switzerland. Generally, travel typologies seem to be a valuable instrument for the tourism industry to anticipate consumer behavior and to plan marketing activities appropriately. The results reveal that there is no clear and highly significant connection between travel typologies and the selected determination factors. As a conclusion, the concept of travel typologies seems to be not reliable.



Graf, L. and Ossig, C. (2002), "Review of the concept of travel typologies: The case of Switzerland", Tourism Review, Vol. 57 No. 4, pp. 28-32.




Copyright © 2002, MCB UP Limited

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