Kooperationen auf dem kur‐ und bädermarkt — der fall Deutschland

Abstract

Concentration and elimination on the suppliers' side are the result of increasing competition on open markets. Co‐operating with the intention “we are stronger in commune” is a strategy of the suppliers to react. On the spas' market more intensive competition does not lead nor to concentration neither to elimination. Following a German survey in 2001 only 20% of the spas co‐operated on the field of marketing. But the degree of co‐operation is very low. Mostly co‐operation is reduced to the marketing tool “communication”. Co‐operating on the entire field of marketing is an exception. The market situation forces the spas to more co‐operation to reduce costs and to realize synergies. Concerning co‐operation there is a big deficiency on the spas' market.

Citation

Bleile, G. (2002), "Kooperationen auf dem kur‐ und bädermarkt — der fall Deutschland", Tourism Review, Vol. 57 No. 3, pp. 41-45. https://doi.org/10.1108/eb058386