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Focus and mechanisms of control used by German tour operators in their relationships with hotels

Rita D. Medina‐Muñoz (Professor of Management University of Las Palmas de Gran Canaria Department of Economics and Business Administration)
Diego R. Medina‐Muñoz (Professor of Management University of Las Palmas de Gran Canaria Department of Economics and Business Administration Diego R. Medina Muñoz Universidad de Las Palmas de G.C. Facultad de Empresariales Departamento de Economía y Dirección de Empresas Módulo C‐3.04 Campus Universitario de Tafira 35017, Las Palmas de G.C., Canarias, Spain)

Tourism Review

ISSN: 1660-5373

Article publication date: 1 March 2002

1018

Abstract

Hotels offer a product of strategic interest to tour operators as far as it determines the cost of a package vacation to a great extent, while it also significantly influences the degree of satisfaction of the tourists who purchase such packages. That, together with the increasingly competitive rivalry among German tour operators, suggests how important it is for the tour operators to exercise some control over the hotel companies they deal with. This study identifies the aspects over which German tour operators exercise control in their relationships with hotel companies they do business with, including the mechanisms or tools used to exercise control.

Citation

Medina‐Muñoz, R.D. and Medina‐Muñoz, D.R. (2002), "Focus and mechanisms of control used by German tour operators in their relationships with hotels", Tourism Review, Vol. 57 No. 3, pp. 13-19. https://doi.org/10.1108/eb058382

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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