Management strategique de la cooperation entre les entreprises et les organisations du tourisme
Peter Keller
(Berne/Lausanne (Suisse) Chef Tourisme, Secrëtariat d'Etat à l'ëconomie Ecole dres HEC, Universitë de Lausanne Bundesgasse 8 CH‐3003 Bern (Suisse) Peter.keller@seco.admin.ch)
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Abstract
Co‐operation is necessary for the economic survival of destinations with a fragmented offer under conditions of global competition. Customer orientation forces the SME's to co‐operate for the development and the commercialisation of tourism services.
Keywords
Citation
Keller, P. (2000), "Management strategique de la cooperation entre les entreprises et les organisations du tourisme", The Tourist Review, Vol. 55 No. 4, pp. 56-70. https://doi.org/10.1108/eb058349
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited