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Management strategique de la cooperation entre les entreprises et les organisations du tourisme

Peter Keller (Berne/Lausanne (Suisse) Chef Tourisme, Secrëtariat d'Etat à l'ëconomie Ecole dres HEC, Universitë de Lausanne Bundesgasse 8 CH‐3003 Bern (Suisse) Peter.keller@seco.admin.ch)

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 April 2000

Abstract

Co‐operation is necessary for the economic survival of destinations with a fragmented offer under conditions of global competition. Customer orientation forces the SME's to co‐operate for the development and the commercialisation of tourism services.

Keywords

Citation

Keller, P. (2000), "Management strategique de la cooperation entre les entreprises et les organisations du tourisme", The Tourist Review, Vol. 55 No. 4, pp. 56-70. https://doi.org/10.1108/eb058349

Publisher

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MCB UP Ltd

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