Higher education in tourism: An entrepreneurial approach

Abstract

The intention of the article is to demonstrate the importance of entrepreneurial orientation within a higher education in tourism. A study of students' assessment of the tourism course at the Faculty of Economics and Business in Maribor will be discussed 1) to highlight the entrepreneurial orientation of the course, and 2) to gain some information on the introduction of entrepreneurial and managerial skills into the new curriculum. In particular the paper may help to identify some directions for further development in this challenging education field in order to provide necessary skills in the small business within the Slovene tourism industry.

Citation

Ogorelc, A. (1999), "Higher education in tourism: An entrepreneurial approach", The Tourist Review, Vol. 54 No. 1, pp. 51-60. https://doi.org/10.1108/eb058296