To read this content please select one of the options below:

Enhancing competitiveness in the hospitality industry: Revisiting Porter's generic competitive strategies in Greece

Evangelos Christou (Professor, Head of Department Technological Educational Institute of Thessaloniki Department of Tourism Business P.O. Box 14561 GR‐554101 Thessaloniki Greece)
Ioannis Karamanidis (Asst. Professor loannis Karamandidis Professor, Head of Department Technological Educational Institute of Thessaloniki Department of Tourism Business P.O. Box 14561 GR‐554101 Thessaloniki Greece)

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 January 1999

1699

Abstract

This paper attempts to examine the choices and practices concerning the formulation of marketing strategies of hospitality organisations in Greece, a traditional tourism destination. The introduction includes a bibliographical review of marketing strategies in general and of the theory of generic competitive strategies that was developed by Michael Porter in particular. A brief reference to the development of the hospitality and tourism industry in Greece is presented and the research methodology that was followed is described. The survey findings are presented in tabulation form and a discussion follows.

Keywords

Citation

Christou, E. and Karamanidis, I. (1999), "Enhancing competitiveness in the hospitality industry: Revisiting Porter's generic competitive strategies in Greece", The Tourist Review, Vol. 54 No. 1, pp. 42-50. https://doi.org/10.1108/eb058295

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

Related articles