Le yield management vers une reponse au mythe de la rentabilite optimale? — le cas du transport aerien

Olivier P. Saissi (Docteur ès Sciences de Gestion Laboratoire R.O.D.I.G.E. (U.R.A. CNRS 1527) Université de Nice — Sophia Antipolis Av. Valrose 28 F‐06100 Nice)

The Tourist Review

ISSN: 0251-3102

Publication date: 1 April 1998

Abstract

The increasing entropy of competitive markets forces companies to maximise profitability to the optimum level their resources will permit. Since services cannot be stored, they have to be prepared and distributed more or less at the same time. Yield management, an information technology tool, seems to provide at least a partial solution to the questions that assail managers. Complementary to marketing policy, yield management is an effective way of modulating one of the variables of the marketing mix — price.

Citation

Saissi, O. (1998), "Le yield management vers une reponse au mythe de la rentabilite optimale? — le cas du transport aerien", The Tourist Review, Vol. 53 No. 4, pp. 38-46. https://doi.org/10.1108/eb058289

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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