Destination marketing — überlegungen zur abgrenzung, positionierung und profilierung von destinationen

Günther Haedrich (Fachbereich Wirtschaftswissenschaft Institut fär Marketing Freie Universität Berlin Malteserstr. 74–100, Haus T D‐12249 Berlin)

The Tourist Review

ISSN: 0251-3102

Publication date: 1 April 1998

Abstract

Destination Marketing was the main theme of the 40th AIEST CONGRESS in Marrakech. The various contributions and discussions to this Congress inspired the author to attempt to define destinations, products and/ or groups of products, as well as strategic business fields more precisely, and against this background to discuss the opportunities and risks involve in positioning destinations and giving them a clear profile.

Keywords

Citation

Haedrich, G. (1998), "Destination marketing — überlegungen zur abgrenzung, positionierung und profilierung von destinationen", The Tourist Review, Vol. 53 No. 4, pp. 6-12. https://doi.org/10.1108/eb058285

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.