Marketingstrategien für den aktiven auslandstourismus in der Slowakischen Republik

Abstract

Foreign tourism in the Slovak Republic is considered to be an effective export industry. The effort, therefore, is to increase foreign exchange revenues from foreign tourism. This is, however, dependent predominantly on the supply and quality of the services provided. In order for the development of foreign tourism in Slovakia to reach a higher qualitative level, it is imperative to emphasise the structure and quality of services, but not only in the tourist industry.

Citation

Gúèik, M. (1998), "Marketingstrategien für den aktiven auslandstourismus in der Slowakischen Republik", The Tourist Review, Vol. 53 No. 1, pp. 51-60. https://doi.org/10.1108/eb058268