Tourism quality plan: An effective tourism policy tool

Abstract

The starting‐point of this article is that it will be essential to give quality a crucial function in the tourism policy of the future. The philosophy of quality management is known. However its application in the tourism sector is hampered by a number of particularities of this sector. This article proposes a possible approach at the level of a tourist municipality or region. Based on an extensive quality audit among tourists it must be possible to draw up a quality plan which should result into a considerable quality improvement of the tourism product.

Citation

De Keyser, R. and Vanhove, N. (1997), "Tourism quality plan: An effective tourism policy tool", The Tourist Review, Vol. 52 No. 3, pp. 32-37. https://doi.org/10.1108/eb058252