Tour guide employment motivation

Abstract

This study has examined prospective employees' perceptions regarding a tour guide position, together with a range of entrepreneurialism and work context preference variables. It has been found that this type of position is relatively highly regarded among many respondents, as was self employment and small firm employment as work context preferences. It was also found that effective communication was the most prominent entrepreneurial perspective and was consistently revealed to predict an employment interest in this type of work. The implications of these results as well as suggestions for further exploration of this area are also examined.

Citation

Ross, G.F. (1997), "Tour guide employment motivation", The Tourist Review, Vol. 52 No. 2, pp. 32-40. https://doi.org/10.1108/eb058246