Corporate identities and tourism marketing (1)
Norbert Vanhove
(WES, Baron Ruzettelaan 33, 8310 Assebroek ‐ Bruges (Belgium))
P. Van Impe
(WES, Baron Ruzettelaan 33, 8310 Assebroek ‐ Bruges (Belgium))
141
Abstract
The final objective of each communication action is a change in consumer behaviour. Frequently this change in attitude is translated in terms of purchases. But the change can be related to the pre‐purchase behaviour, as for instance the returning of a coupon, the ordering of a certain brochure, or a change in attitude regarding a certain product,…
Citation
Vanhove, N. and Van Impe, P. (1995), "Corporate identities and tourism marketing (1)", The Tourist Review, Vol. 50 No. 2, pp. 3-10. https://doi.org/10.1108/eb058185
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited