Eurostyles and socio‐targets as guest segments: Selected findings a brief outline of the eurostyles typology
Josef Mazanec
(Wien (Austria) Institute for Tourism & Leisure Studies, Vienna University of Economics and Business Administration, Augasse 2–6, 1060 Wien, Austria)
Andreas Zins
(Wien (Austria) Institute for Tourism & Leisure Studies, Vienna University of Economics and Business Administration, Augasse 2–6, 1060 Wien, Austria)
101
Abstract
The EUROSTYLE system represents a multinational lifestyle approach that has been developed since 1972 by the French enterprise Centre de Communication Avanc) (CCA) of the Havas‐Eurocom group. In 1989 this research system has been established in 15 European countries by the member companies of the EUROPANEL network.
Citation
Mazanec, J. and Zins, A. (1992), "Eurostyles and socio‐targets as guest segments: Selected findings a brief outline of the eurostyles typology", The Tourist Review, Vol. 47 No. 2, pp. 5-8. https://doi.org/10.1108/eb058092
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited