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Eurostyles and socio‐targets as guest segments: Selected findings a brief outline of the eurostyles typology

Josef Mazanec (Wien (Austria) Institute for Tourism & Leisure Studies, Vienna University of Economics and Business Administration, Augasse 2–6, 1060 Wien, Austria)
Andreas Zins (Wien (Austria) Institute for Tourism & Leisure Studies, Vienna University of Economics and Business Administration, Augasse 2–6, 1060 Wien, Austria)

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 February 1992

Abstract

The EUROSTYLE system represents a multinational lifestyle approach that has been developed since 1972 by the French enterprise Centre de Communication Avanc) (CCA) of the Havas‐Eurocom group. In 1989 this research system has been established in 15 European countries by the member companies of the EUROPANEL network.

Citation

Mazanec, J. and Zins, A. (1992), "Eurostyles and socio‐targets as guest segments: Selected findings a brief outline of the eurostyles typology", The Tourist Review, Vol. 47 No. 2, pp. 5-8. https://doi.org/10.1108/eb058092

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited