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The dark side of image marketing

Dr. Zafar U. Ahmed (Associate Professor, Department of Business Administration, Minot State University, Minot, North Dakota 58701 (USA))

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 April 1991


Today's tourism marketing is heavily focused on conveying a positive image to prospective consumer segments. Doing so is fully consistent with traditional marketing practices that attempt to develop the product, price it, promote it, and distribute it in a manner most likely to convey the most positive image attributes possible.


Ahmed, Z.U. (1991), "The dark side of image marketing", The Tourist Review, Vol. 46 No. 4, pp. 36-37.




Copyright © 1991, MCB UP Limited