The dark side of image marketing
Abstract
Today's tourism marketing is heavily focused on conveying a positive image to prospective consumer segments. Doing so is fully consistent with traditional marketing practices that attempt to develop the product, price it, promote it, and distribute it in a manner most likely to convey the most positive image attributes possible.
Citation
Ahmed, Z.U. (1991), "The dark side of image marketing", The Tourist Review, Vol. 46 No. 4, pp. 36-37. https://doi.org/10.1108/eb058084
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited