The dark side of image marketing
Dr. Zafar U. Ahmed
(Associate Professor, Department of Business Administration, Minot State University, Minot, North Dakota 58701 (USA))
Abstract
Today's tourism marketing is heavily focused on conveying a positive image to prospective consumer segments. Doing so is fully consistent with traditional marketing practices that attempt to develop the product, price it, promote it, and distribute it in a manner most likely to convey the most positive image attributes possible.
Citation
Ahmed, Z.U. (1991), "The dark side of image marketing", The Tourist Review, Vol. 46 No. 4, pp. 36-37. https://doi.org/10.1108/eb058084
Download as .RISPublisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited
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