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Managing for pleasure: Some lessons from a comparative review of management education programmes in tourism

Dr David Parsons (Assistant Director — Research, Institute of Personnel Management, IPM House, Camp Road, Wimbledon, London SW19 4UX/England)

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 January 1991

Abstract

Owners and managers in the world's most rapidly developing industry are under pressure. The real challenges of product and market differentiation, rising client expectations of facilities and globalising markets are placing great burdens on the competence, performance and adaptability of management at all levels in the tourism business. Their ability to succeed in a more competitive and rapidly changing global economic situation and the future national and international performance of tourism and related activities will depend largely on the skills, qualities and knowledge managers are able to bring individually and collectively to their businesses.

Citation

Parsons, D. (1991), "Managing for pleasure: Some lessons from a comparative review of management education programmes in tourism", The Tourist Review, Vol. 46 No. 1, pp. 10-17. https://doi.org/10.1108/eb058059

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited