The role of destination image in tourism: A review and discussion

Kye‐Sung Chon (Department of Hotel, Restaurant and Institutional Management, 13 Hillcrest Hall, Virginia Polytechnic Institute and State University Blacksburg, Virginia 24061–0429 USA)

The Tourist Review

ISSN: 0251-3102

Publication date: 1 February 1990


The goal of a behavior analysis approach to travel studies is to understand the psychological forces that motivate an individual traveler, that influence the various travel‐related decisions the individual makes, and that impact the level of satisfaction with a destination region (Chon, 1989). A number of tourism and recreation researchers have investigated the reasons why people travel; studied the traveler's travel purchase behavior; and emphasized the image of a tourist destination and the tourist's perception of an attitude toward a tourist destination.


Chon, K. (1990), "The role of destination image in tourism: A review and discussion", The Tourist Review, Vol. 45 No. 2, pp. 2-9.

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Copyright © 1990, MCB UP Limited

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