New vistas in marketing mega events
Dr. Joseph Kurtzman
(President, Center for International Leisure and Sports Management, P.O. Box 5580, Station “F”, Ottawa, Canada K2C 3M1)
John Zauhar
(Center for International Leisure and Sports Management, P.O. Box 5580, Station “F”, Ottawa, Canada K2C 3M1)
426
Abstract
This paper has been developed with the intent to establish specific assumptions which will provide a foundation for new formulae for marketing mega events. The basis for these assumptions are to be found in Werner Wyss “New Marketing” and in J. Zauhar and J. Kurtzman “Programme Management: festivals, carnivals, public celebrations, special events”. The following pages have been prepared purely for discussion purposes and have been so written.
Citation
Kurtzman, J. and Zauhar, J. (1987), "New vistas in marketing mega events", The Tourist Review, Vol. 42 No. 4, pp. 22-24. https://doi.org/10.1108/eb057979
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited