The marketing of Spain as a holiday destination

Abstract

The Marketing of Spain as a Holiday Destination by British Tour Operators. As the competition between overseas tour and package holiday operators grows more intense, the nature of their marketing strategies and presentation assumes greater interest. The purpose of this paper is to examine some aspects of the structure and marketing of holidays to Spain by British tour operators. Each September or October brochures are published by tour operators, containing information on holiday destinations for the summer season of the following year, which usually extends from April to September. A total of 15 such brochures including Spain in their programme for the summer of 1986 were examined. These provided the data on the structure and marketing of package holidays to Spain examined in this paper.

Citation

Barke, M. and France, L. (1986), "The marketing of Spain as a holiday destination", The Tourist Review, Vol. 41 No. 3, pp. 27-30. https://doi.org/10.1108/eb057954