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The tourism product: How to measure its successful consumption

Prof. Jan Lundgren (Tourism Research, Department of Geography, McGill University, Montreal)

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 January 1979

302

Abstract

In the past two decades mass tourism has replaced the “old‐fashioned”, more individual ways of travelling especially for vacations. In the course of this development a new travel industry system has established itself. This industry is responsible for the management and coordination of the various inputs that assist the transfers of people on volume levels that would have astounded the world less than a generation ago. This multifunctional, often supranational geographically far flung system serves tourist travelling on two distinct geographic scale levels, each one requiring different input mixes of professional and technical knowhow. (Without this system which meet and manages the needs of the modern traveller, tourist movements either interregionally or internationally, on land and sea, for a few days or weeks would slow down and almost grind to a halt.)

Citation

Lundgren, J. (1979), "The tourism product: How to measure its successful consumption", The Tourist Review, Vol. 34 No. 1, pp. 12-16. https://doi.org/10.1108/eb057780

Publisher

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MCB UP Ltd

Copyright © 1979, MCB UP Limited

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