Measuring attitudes for tourist marketing strategies

Abstract

The marketing strategy begins with the identification of human needs and discharges into the application of a combination of marketing variables (product, price, distribution, sales promotion and publicity). Motivations for buying a tourist product in an affluent society are not only the reflection of a person's physical needs. They also arise from social‐psychological needs. With the ‘erosion of traditional class‐determined patterns of behavior’, even the usual social‐class variables are losing their importance in explaining buying behavior.

Citation

Boerjan, P. (1974), "Measuring attitudes for tourist marketing strategies", The Tourist Review, Vol. 29 No. 3, pp. 86-93. https://doi.org/10.1108/eb057706