Tomorrow's travelers and how to attract them
Edward M. Barnet Ph.D.
(Dean of the School of Travel Industry Management, College of Business Administration, University of Hawaii, Honolulu)
393
Abstract
The subject, «Tomorrow's travelers and how to attract them» implies some knowledge of the elements that make for the traveler of today, some conjectures of why it may not be the same traveler tomorrow, some knowledge of what makes a destination area, some comprehension of the strategies of marketing and distribution of inducements that bring people in substantial numbers from where they are to some other place.
Citation
Barnet, E.M. (1971), "Tomorrow's travelers and how to attract them", The Tourist Review, Vol. 26 No. 3, pp. 106-109. https://doi.org/10.1108/eb057653
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited