TY  - JOUR
AB  - The sources of complexity and variability which lead to marketing organisations having to perform a range of functions or roles in dealing with trades associations are discussed. Then sources of conflict in trades association/marketing relationships are considered, with their implications for marketing management. All these factors taken together point to the need for a new approach to the development and implementation of marketing plans.
VL  - 84
IS  - 9/10
SN  - 0263-5577
DO  - 10.1108/eb057373
UR  - https://doi.org/10.1108/eb057373
AU  - Guirdham Maureen
PY  - 1984
Y1  - 1984/01/01
TI  - Dealing with Trades Associations
T2  - Industrial Management & Data Systems
PB  - MCB UP Ltd
SP  - 8
EP  - 12
Y2  - 2024/04/19
ER  -