Automatic Order Entry—with a Field Sales Order Entry Management System

James L. Locke (General Electric Information Services Company, Maryland, USA)

Industrial Management & Data Systems

ISSN: 0263-5577

Publication date: 1 July 1984


What can go wrong during the order entry process of a manufacturer? A system solution to many of these problems is discussed that combines hardware, software and networking technology in that solution. The system solution includes the networking of data entered into the new “briefcase” portable micros, personal computers, or terminals at field sales locations. The benefits which accrue to the company implementing the solution are highlighted. In conclusion, the article discusses how a manufacturer can optimise the use of data captured in the order entry process for better sales and marketing control.



Locke, J. (1984), "Automatic Order Entry—with a Field Sales Order Entry Management System", Industrial Management & Data Systems, Vol. 84 No. 7/8, pp. 19-22.

Download as .RIS




Copyright © 1984, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.