What can go wrong during the order entry process of a manufacturer? A system solution to many of these problems is discussed that combines hardware, software and networking technology in that solution. The system solution includes the networking of data entered into the new “briefcase” portable micros, personal computers, or terminals at field sales locations. The benefits which accrue to the company implementing the solution are highlighted. In conclusion, the article discusses how a manufacturer can optimise the use of data captured in the order entry process for better sales and marketing control.
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