Strategic Thinking:: The Key to Corporate Survival
Benjamin Tregoe
(Chairman, Kepner Tregoe)
John Zimmerman
(Vice‐President, Kepner Tregoe)
500
Abstract
Though long range planning has saturated our corporate environment, it does not guarantee success. Rather, it is to strategic planning that the company must turn if it is to survive and flourish.
Keywords
Citation
Tregoe, B. and Zimmerman, J. (1983), "Strategic Thinking:: The Key to Corporate Survival", Industrial Management & Data Systems, Vol. 83 No. 7/8, pp. 17-21. https://doi.org/10.1108/eb057322
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited