TY  - JOUR
AB  - There shouldn't really be a lot of difference between business and consumer direct marketing…after all, they're all people in the end. One recent test by a highly sophisticated direct mail firm seems to support this. For years they'd been selling their product with the usual razmatazz combination of multi‐personalised computer letter, four‐colour brochure, and a reply‐paid card with a glowing seductive “YES!” sticker and a dreary little greenish‐grey “no” sticker—you know the sort of thing.
VL  - 82
IS  - 11/12
SN  - 0263-5577
DO  - 10.1108/eb057288
UR  - https://doi.org/10.1108/eb057288
AU  - Tresidder Jane
PY  - 1982
Y1  - 1982/01/01
TI  - How Direct Marketing can Help your Business
T2  - Industrial Management & Data Systems
PB  - MCB UP Ltd
SP  - 19
EP  - 20
Y2  - 2024/05/04
ER  -