TY  - JOUR
AB  - In 1923 Harry Crook of Bristol pioneered the manufacture of a new type of twisted wire brush, and, copying an American idea, marketed his product using a door‐to‐door selling technique. Today the firm he founded, Kleeneze, still 100 per cent British, has a turnover of £11 million, employs a staff of 600, and, is expanding fast. Today, Kleeneze's profitability lies foremost in the manufacture and marketing of products for industry, particularly brushstrip. Moreover with sales in 14 countries, a factory in Virginia, USA, a company in France and another one planned in Germany, the export potential is very promising.
VL  - 81
IS  - 9/10
SN  - 0263-5577
DO  - 10.1108/eb057216
UR  - https://doi.org/10.1108/eb057216
PY  - 1981
Y1  - 1981/01/01
TI  - Cover Story
T2  - Industrial Management & Data Systems
PB  - MCB UP Ltd
SP  - 29
EP  - 40
Y2  - 2024/04/20
ER  -