Show Business
Christopher Garrett
(Deputy Chief Executive, Industrial and Trade Fairs Ltd, discusses the art of successful marketing through exhibitions.)
45
Abstract
BRITAIN, compared with Europe, America and Japan, has been slow to recognise exhibitions as an important part of the complete communication function, with a result that until fairly recently exhibitions have been relatively poorly presented in the marketing budgets of British firms.
Citation
Garrett, C. (1980), "Show Business", Industrial Management, Vol. 80 No. 7, pp. 12-14. https://doi.org/10.1108/eb057077
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited