TY  - JOUR
AB  - A patent is no protection against a close substitute or a novel application. The speed of a new product's development and the timing of its entry to new markets should always take account of the competition. With the help of a case‐study, Dr. Robert Lomas of Bradford University and Richard Pratt of Huddersfield Polytechnic explain why innovation may be less profitable than imitation.
VL  - 79
IS  - 8
SN  - 0007-6929
DO  - 10.1108/eb056979
UR  - https://doi.org/10.1108/eb056979
PY  - 1979
Y1  - 1979/01/01
TI  - Innovate or Imitate?
T2  - Industrial Management
PB  - MCB UP Ltd
SP  - 39
EP  - 40
Y2  - 2024/04/25
ER  -