1985 — the year of super‐giants

Abstract

Dr. Howard Perlmutter, Professor of Industry at the University of Pennsylvania, believes that today's multinational companies will be dwarfed by their successors in the next decade — with the benign acceptance of government and unions. On a visit to the UK, Dr. Perlmutter spoke to Bob Crew about the need for management of major companies to prepare a 1985 survival kit.

Citation

(1979), "1985 — the year of super‐giants", Industrial Management, Vol. 79 No. 2, pp. 24-34. https://doi.org/10.1108/eb056917