Taking industry's pulse

Abstract

“The return on investment is normally considered to be one of the key measures in appraising company performance, but in using this measure it is vital to be aware of some of its limitations,” says Colin Drury. Using financial reports of a representative sample of 700 UK companies, Drury explains how to go about financial analysis, mindful of some of the factors that can lead to distortion.

Citation

(1977), "Taking industry's pulse", Industrial Management, Vol. 77 No. 10, pp. 10-33. https://doi.org/10.1108/eb056791