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Good PR starts with the annual report

Industrial Management

ISSN: 0007-6929

Article publication date: 1 February 1977

24

Abstract

Growing demand for detailed and accurate information about company affairs — spurred by the Morpeth proposals on inflation‐adjusted accounts and laws affecting disclosure — means an end to the conventional reports containing facts and figures which are incomprehensible to the laymen. Barry Maude looks at the efforts some companies are making to meet the “tell all” challenge.

Citation

(1977), "Good PR starts with the annual report", Industrial Management, Vol. 77 No. 2, pp. 17-19. https://doi.org/10.1108/eb056716

Publisher

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MCB UP Ltd

Copyright © 1977, MCB UP Limited

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