Predicting who buys what, how and where

Abstract

“The solution of marketing problems depends nowadays on the application of science to the processes of management,” says Gordon Foxall. Here, he describes how behavioural science is part of that solution.

Citation

(1976), "Predicting who buys what, how and where", Industrial Management, Vol. 76 No. 11, pp. 15-16. https://doi.org/10.1108/eb056685