WHAT'S THE WORTH OF A QUEENS AWARD?

Abstract

Winners of a Queen's Award to Industry find it difficult to put any price tag on this accolade in terms of increased sales. So what is its attraction? Alec Snobel talks to some of the winners and finds that the Award's Royal connection is good for prestige — particularly overseas.

Citation

(1976), "WHAT'S THE WORTH OF A QUEENS AWARD?", Industrial Management, Vol. 76 No. 8, pp. 10-13. https://doi.org/10.1108/eb056655