THE YOUNG PERSUADER

Abstract

At 33, David Abell is going all out to restore part of British Leyland's battered image. As head of the company's special products division — which embraces Prestcold refrigeration and Coventry Climax fork‐lift trucks — Abell has embarked on expansion plans with the sort of infectious determination that goes with his impressive track record. Ken Gooding reports.

Citation

(1976), "THE YOUNG PERSUADER", Industrial Management, Vol. 76 No. 2, pp. 20-23. https://doi.org/10.1108/eb056599