The case for ‘selling’ a pension scheme

Abstract

Employee benefit schemes can cost a company 30 per cent or more of payroll. Yet all too often these schemes are presented in language which is incomprehensible to the very people they are designed to help. Here, Robert Escolme — a director of Metropolitan Pensions Association — explains why pension benefits need to be marketed in much the same way as a new company product.

Citation

(1975), "The case for ‘selling’ a pension scheme", Industrial Management, Vol. 75 No. 6, pp. 30-33. https://doi.org/10.1108/eb056531