When holidays help to sell: More and more companies are coming to realise that money is not enough to motivate salesmen

Abstract

THE SALESMAN'S wife who knows that the result of her husband's effective sales will gurantee a holiday in Barbados will make sure that he is out punctually ‘on the road’.

Citation

Pulling, J. (1974), "When holidays help to sell: More and more companies are coming to realise that money is not enough to motivate salesmen", Industrial Management, Vol. 74 No. 7/8, pp. 20-21. https://doi.org/10.1108/eb056428