Sport sponsors race hots up

Abstract

Sport sponsorship—seemingly well established—is coming under sharp attack. Yet sponsorship remains a flourishing sub‐industry, and sponsors are fighting off accusations that they are not playing the game. Chris Phillips

Citation

(1973), "Sport sponsors race hots up", Industrial Management, Vol. 73 No. 11, pp. 34-37. https://doi.org/10.1108/eb056370