Talking about electronic microscopes tends to conjure up mental images of grey‐haired professors in white coats grubbing away in their chaotic laboratories, far from the everyday realities of business life. It is true that few industrialists are interested in an instrument that lets them look at the most minute details of the physical world—details as small as a millionth of a millimetre—particularly when they are not likely to see much change out of £15,000.
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